Where do you currently live and what do for a living?
I curently live in Montreal since september 2006 but
I'm from Marseille in France where I have studied
visual communication. There, I have been working as a
graphic designer and illustrator freelance for two
years.
These days, I'm working as an art-director in a
Montreal based advertising agency called BCP and I'm
still doing some illustration jobs on the side.
I love Montreal where I meet many talented and
inspiring people. Actually, I can feel a certain
"creative ebullition" in this city... there is something
latent... maybe a coming cultural revolution :)
Where does the name APY come from?
It obviously comes from the word "happy" that is a
kind of way-of-life for me. It's not easy to be always
happy in life, but I do my best. For me, happiness is
above all a question of willpower. Otherwise, luck of
life or not, I realized that the word "APY" was made
of my name initials. It then become APY as for Alias
Plard Yoann or Aka Plard Yoann.
If you could be any animal, what would you be and why?
I would probably be a dragonfly
because of the name my ex girlfriend was giving me
(apparently, I look like that). Otherwise, I would be
a penguin because I like the way they walk, they don't
care about looking ridiculous and finaly, they live in
the cold, as I do living in Montreal :)
What is your process when working on a new Tee
design?
(do you listen to really loud music and sketch out
ideas, do you look for something in the media? do you
work soley on the computer etc.?)
First of all, it's really rare that I'll sit in front
of a desk saying to myself that I have to produce a
new tee design. I usually have an idea before
starting. As for the tee ideas, they often come when
I'm walking in the street, when reading a book or
listening to music. Good ideas often come when you
don't expect them. Once I have an idea, I sketch it
out on paper, then scan the design that I color on
Illustrator.
On your blog you talk about designing in a "bubble".
Describe your ideal work environment.
First of all, I have to be alone, therefore, in a
bubble. I have recently moved alone in an apartment in
order to make it happen more often. Solitude is
necessary to extract on paper what is deep inside me.
Therefore, my ideal work environment is at home, In
front of my desk, on a good chair with paper, pen and
good music (very Important). I'm also more productive
In the evening and at night... with a beer, of course!
:)
Your work "After The Rain Comes a Rainbow" is truly a
heart warming piece. Tell us about the story we see
in the letters and your inspiration for the design?
At the begining, I wanted to do a "typo design" with
the sentence "After the Rain Comes a Rainbow". I did a
lot of test with the "After the rain" written in
"raindrop" and the "Comes a Rainbow" in a rainbow
design, but I wasn't really satisfied.
I therefore wanted to tell a story through a typo that
illustrates the sentence.
This design has certain similarities with a storyboard
in 2 parts.
The first part "After the rain" is a zoom out. Itís a
sad sailor lost in the middle of the sea. There is a
big storm. We zoom out again through a dead tree. The
storm is calming down, the rain is down, a whale
appears and spits a rainbow.
Here comes the second part "Comes a Rainbow", a zoom
in with the rainbow who comes back to the tree who
rebirthÖ and to the sailor who do a colorful smile.
When I did this design, that was a dark moment for me,
so I tried to be positiveÖ so I did this. Illustration
is the better way to me to translate what I feel. It
could be clichÈ to say that but itís true.
The sailor coud be me. The tree, my roots (where I
come from). Itís not easy everyday to be far away from
home. But there is a lot of significations in this
design... maybe Iíll discover them later.
How have you seen Art transcend language barriers and
culture?
Art is universal, for sure. There is rainbows in the
whole world ?
Art transcend language barriers and culture because
there is simply no rules. Everyone can understand or
appreciate art like he wants.
Art is an extension of human feelings. You canít
always explain feelings with words so thatís why Art
is magic for me.
I think Internet is also a wonderful tool for artists
to share their points of view. Itís so amazing to see
so many differents styles from so many countries, like
on DBH! I love this melting pot, itís really
interesting.
Who or what influences you?
Ahah, the list could be long.
Everything around me : people, nature, travels, my
family.
The stupidity of humans sometimes, Iím really
fascinate about that.
It's a subject without end.
Alternative music, movies, books, comicsÖ.and so many
things in art.
I also met recently an illustrator I really
appreciate, Krsn
and his friend Akroe,
a really famous french designer. Akroe explained to me
his work a little bit drunk, that was really
interesting.
The work of Heiko, a
german illustrator, I really love what he does.
But I have a little list on my blog with all
illustrators I love.
And to finish, Womans, the best inspiration!
You have significant success being printed on the
various designer submitted clothing sites out there.
What has been the key to being consistently printed on
a variety of different sites?
Seriously, I haven't a miraculous receipe to be
printed.
But nowadays I think people want to wear something
with a positive, poetic or funny message. Our society
is so cynic, People needs to dream, to get out of the
reality.
All my designs printed are full of joy, but I also
love dark, cynic and weird things. When I was 12, I
read Stephen Kingís books, I listened Iron Maiden
(always now), I watched horror movies and one of my
favorite movie is Blade Runner, thatís cool.
In conclusion, spread the joy to be printed!
What would be the most important piece of advice you
would share with aspiring illustrators and designers
trying to "make it.
Donít forget that computer is only a tool. Donít fix
Internet too much.
Your best weapons are your brain and your pen.
Take care about all the things around you. Everything
is inspiration.
I would like to thank all people who vote for my
design.
And again, thanks Design by Humans!!!
Other designs currently in the running, designed with love by APY:
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